Google updates are an ever present challenge for online marketers. Understanding what they mean, how they affect search results and, more importantly, how to keep your sites ranking well are essential to keep your income flowing and make sure your hard work is producing results. It's important to know where to find the information you need to understand how the new algorithm might affect your niche site rankings.
Since more people use Google than any other search engine, web owners are constantly trying to figure out ways to design their sites to get page one Google rankings. Many tricks have been developed over the years. These include using keyword phrases repetitively within articles, including specific keywords in the website URL and developing massive amounts of backlinks with specific keywords in the anchor text. All of these tricks worked --- until Google caught on.
The latest algo updates have shifted the focus to quality and freshness, forcing webmasters to update their sites frequently and with quality original content in order to keep their rankings. While this might make it more time consuming in some ways, it ensures that users are happy with and satisfied with the information they find on their searches.
If you want to truly benefit from Google's continual updates, design an authority site. Provide informative information that is updated regularly. While it is okay to sell products, your information should not be influenced by a bias toward certain products.
Google has always favored sites people read and then refer to their friends. This type of natural, organic traffic will result in better rankings on Google as well as the other major search engines. The best rule to follow is to give the search engines what they are looking for instead of trying to trick them into better rankings.
Since more people use Google than any other search engine, web owners are constantly trying to figure out ways to design their sites to get page one Google rankings. Many tricks have been developed over the years. These include using keyword phrases repetitively within articles, including specific keywords in the website URL and developing massive amounts of backlinks with specific keywords in the anchor text. All of these tricks worked --- until Google caught on.
The latest algo updates have shifted the focus to quality and freshness, forcing webmasters to update their sites frequently and with quality original content in order to keep their rankings. While this might make it more time consuming in some ways, it ensures that users are happy with and satisfied with the information they find on their searches.
If you want to truly benefit from Google's continual updates, design an authority site. Provide informative information that is updated regularly. While it is okay to sell products, your information should not be influenced by a bias toward certain products.
Google has always favored sites people read and then refer to their friends. This type of natural, organic traffic will result in better rankings on Google as well as the other major search engines. The best rule to follow is to give the search engines what they are looking for instead of trying to trick them into better rankings.
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