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samedi 8 février 2014

2 Important Trends In Paid Facebook Advertising

By Raza Isa


Here are 3 Facebook advertising trends to keep in mind over the coming year.



With such a large user base, it already plays a huge role in the world of online business. Some of the latest and greatest Facebook paid advertising trends are mentioned below. Use these trends to improve your ROI and paid advertising campaign by incorporating the largest social media website online: Facebook.

More small businesses than ever are taking advantage of social media marketing to get ahead of the competition and earn some money for themselves. Over the next year, paid Facebook advertisements and other social media advertisements will see this same increase in popularity and demand.

Facebook reporting option. Paid Facebook advertisements have a very useful function known as the report feature. Using the report feature will return very specific information about the people who have clicked on your advertisements. The report function can reveal the location, sex, and age of the people who have clicked on your advertisements.

Using this information, you can launch more targeted campaigns without wasting money targeting people who don't even click on your advertisements. You should use the report function as frequently as possible to stay ahead of the latest changes in your audience demographic.

Over the last year, Facebook has learned that they are a strong pillar for online businesses looking to reach the top. They have promised to take this into consideration by creating new and improved functionality that is meant to improve the paid advertising experience for small companies. Whether these will be positive changes is yet to be known, but all companies have high expectations for Facebook paid advertisements and the 2014 year.




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